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Create, measure and improve your digital marketing. Your online business is now much larger than just your website. Why? Customers interact with your company much differently than they did in previous years. They engage in the web, email, social media, entertainment consoles, interactive television, mobile devices, location-aware applications, voice response, and print advertising.

 

To meet these demands, web analytics have grown to provide a holistic view of customer engagement across all digital channels. In a fiercely competitive multichannel marketplace, a powerful and effective analytics solution can make the difference between messaging that disappears into the ether and targeted communication that converts visitors into purchasing customers.

PARTNER WITH ANALYTICS AND MARKETING OPTIMIZATION EXPERTS

Webtrends is a digital marketing optimization company and provides innovative solutions that continuously improve the customers’ acquisition, conversion and retention efforts. With Webtrends you can:

  1. Measure what matters to your business
  2. Connect more than just web data
  3. Deliver the right content to the right people
  4. Identify and nurture new customers
  5. Drive revenue and conversions
  6. Build a lifetime of brand loyalty
  7. Quantify mobile and social investments
  8. Lower the cost of campaign development
  9. Maximize your return on digital investment

WEBTRENDS PRODUCT LINE

Using Webtrends, you can balance strategic brand penetration goals with

efficiency, cost-effectiveness and unambiguous ROI. Webtrends applications are flexible and scalable; based on open, extensible architecture; and driven by a powerful data collection API that is effective across multiple channels.

Social Measurement allows you to measure and manage how your brand is discussed on Twitter, in blogs and in the new media realms of social marketing.

Ads helps build online advertising that drives profitable traffic to your digit al channels through a self-learning optimization o f keywords and bid placement.

Apps helps you engage with customers across social, mobile and web, offering you the ability to create, measure and improve branded apps easily.

Optimize provides the platform and people to test and target highly relevant digital content to specific audiences in real-time, so you can change your website based on who is viewing it.

Analytics, our best-known product, comes as either a hosted ser vice or software you host yourself. Analytics delivers the industry’s most accurate picture of how customer s inter act with your brand in the digital space. This might be summary data about how many visits a website has gotten, how many documents were looked at, or how many downloads.

Visitor Data Mart, Segments and Score use that same data in a different way. Instead of simple aggregated data, these products separate data based on individual visitor behavior. Now, instead of just knowing 500 people visited your site, you can see exactly who did what .